从东离剑游记看民俗文化创新

摘要：台湾霹雳布袋戏《东离剑游记》是由台湾霹雳国际多媒体股份有限公司拍摄制作，由黄强华，王嘉祥指导，日本知名剧作家虚渊玄负责系列构成。仅B站这一平台播放量就过千万，引发了国内外观众的热烈讨论。霹雳布袋戏的成功使我们不禁反思大陆民俗文化产业的前路。事实上，大陆民俗文化产业不在少数。但由于受到电影，电视，动漫等产业冲击，观众以及相关从业者减少，逐渐式微，开始凋敝。本文将从不同方面指出大陆民俗文化的困境，并通过解剖霹雳布袋戏成功的宏观环境，自身创新，与大陆民俗文化产业进行对比。最后提出对大陆民俗文化产业创新的具体设想，进一步增强对民俗文化创新有实践意义的观点。72752

毕业论文关键词：霹雳布袋戏；东离剑游记；文化产业

Research of Folk culture innovation on Thunderbolt Fantasy

Abstract:Taiwan Bang Bang puppet show “Thunderbolt Fantasy” is produced by Taiwan thundebolt international multimedia Corporation Limited。 It is directed by Huang Qianghua and Wang Jiaxiang。 It is composed of famous Japanese playwright Xu Yuan Xuan。Just in Bilibili,the vedio play is more than tens of millions, triggered a heated discussion at home and abroad audience。 The success of the "bang bang puppet show" causes us to reflect on the current way of Chinese folk culture industry。 In fact, the mainland folk culture industry is not in the minority。 But due to the film, television, animation and other industries and the impact of the audience and the relevant practitioners began to gradually decline, reduce depression。 This article will point out the plight of the mainland folk culture from different aspects, and through the anatomy of the successful macro environment, innovation, and comparison with the mainland folk culture industry。 Finally, it puts forward the concrete idea of the innovation of the folklore culture industry in the mainland, and further enhances the practical significance of the folk culture innovation。

KeyWords： Bang Bang puppet show；Thunderbolt Fantasy；Culture industry；

一、绪论 1

（一）问题提出的背景 1

（二）相关概念概述 2

1、民俗文化 2

2、布袋戏 2

3、霹雳布袋戏 2

（三）相关研究综述 3

（四）论文思路及结构 3

二、我国民俗文化面临的问题 4

（一）传统的束缚 4

1、题材内容 4

2、宣传方式 4

3、传承方式 5

4、经营方式 5

5、演出方式 6

三、东离剑游记的优点分析 7

（一）内容创新 7

1、剧本 7

2、戏偶 7

3、音像 9

（1）影像方面 9

（二）经营运作 11

1、企业化管理方式 11

2、电影工业化 11

3、多渠道营销方式从东离剑游记看民俗文化创新:http://www.youerw.com/xinwen/lunwen_82831.html