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论中国古典诗词在广告文案中的应用(2)

时间:2021-04-14 21:40来源:毕业论文
三、古典诗词应用于广告文案的原因与作用6 (一)古典诗词应用于广告文案的原因6 (二)古典诗词应用于广告文案的作用7 四、古典诗词应用于广告文案

三、古典诗词应用于广告文案的原因与作用···················6

 (一)古典诗词应用于广告文案的原因······················6

 (二)古典诗词应用于广告文案的作用······················7

四、古典诗词应用于广告文案的主要形式·······················8

 (一)直接引用··········································8

 (二)移花接木··········································8

 (三)新作诗词··········································9

五、古典诗词应用于广告文案的不足·························9

 (一)全盘引用,缺乏新意································9

 (二)生搬硬套,破坏诗境································9

 (三)故作高深,曲高和寡································10

(四)盲目求新,不顾实效································10

六、广告文案运用古典诗词所需遵循的原则···················10

 (一)创新性原则········································10 论中国古典诗词在广告文案中的应用(2):http://www.youerw.com/xinwen/lunwen_73349.html

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