三、古典诗词应用于广告文案的原因与作用···················6
(一)古典诗词应用于广告文案的原因······················6
(二)古典诗词应用于广告文案的作用······················7
四、古典诗词应用于广告文案的主要形式·······················8
(一)直接引用··········································8
(二)移花接木··········································8
(三)新作诗词··········································9
五、古典诗词应用于广告文案的不足·························9
(一)全盘引用,缺乏新意································9
(二)生搬硬套,破坏诗境································9
(三)故作高深,曲高和寡································10
(四)盲目求新,不顾实效································10
六、广告文案运用古典诗词所需遵循的原则···················10
(一)创新性原则········································10 论中国古典诗词在广告文案中的应用(2):http://www.youerw.com/xinwen/lunwen_73349.html