摘 要：随着媒介技术不停地发展，媒介组织进一步走向联合，媒介融合现已成为一个无所不至、拥有巨大影响力的现象。在日趋融合的媒介环境下,传媒内容、渠道和平台的增多,导致了媒介功能的多样化，媒介之间的竞争也日趋激烈,彼此的合作空间也得以拓展。IP（Intellectual Property Right）即知识产权,在文化娱乐范畴内泛指文学作品、影视作品、音乐作品、游戏等的素材版权。近几年大热的影视剧大都是根植于“IP”的项目开发。媒介融合背景下国内IP改编电视剧迎来了更多的机遇和挑战，同时也存在着滞后性、同质化、低俗化等诸多问题。在融媒体的新环境下IP改编电视剧需要充分利用媒介融合的优势，解决问题并探索新的发展路径。91443

毕业论文关键词：媒介融合，IP改编，电视剧，发展策略 

Abstract：With the continuous development of media technology, further combination of media organizations, media convergence has become a general phenomenon, has a huge influence。 In the increasingly integrated media environment, the increase of media content, channels and platforms has led to the persification of media functions, competition among media has become increasingly fierce, and their mutual cooperation space has also expanded。 IP (Intellectual Property Right), that is, intellectual property rights, in the field of cultural and entertainment generally referred to works of literature, film and television works, music, games and other material copyright。 In recent years, the most popular movie and TV plays have been rooted in "IP" project development。Under the background of media convergence, the IP adapted TV series in China has ushered in more opportunities and challenges, and there are many problems such as lag, homogenization and vulgarization。In the new environment of financial media adaptation of IP drama needs to take full advantage of the advantages of media convergence, solve the problem and explore new development path。源G于J优L尔V论N文M网WwW.youeRw.com 原文+QQ75201`8766

Keywords：Media Convergence, IP adaptation, TV series,development strategy

目 录

引言 4

一、文献综述 4

二、媒介融合对IP改编产生的影响 5

（一）媒介融合的界定 5

（二）媒介融合的特点及发展趋势 5

（三）媒介融合对IP改编的利弊 6

三、IP改编的现状 7

（一）IP的价值挖掘 7

（二）IP改编形成产业链 7

四、IP改编电视剧存在的问题 7

（一）滞后性，与时代脱轨 7

（二）同质化，内涵价值不足 8

（三）粗制滥造，急功近利 8

（四）原创能力缺失，知识产权矛盾激化 9

五、IP改编电视剧的发展策略 10

（一）坚持内容为王 10

（二）运用互联网思维 10

（三）全媒体营销 11

结 论 12

参 考 文 献 13

致 谢： 14

引言来自优I尔Y论S文C网WWw.YoueRw.com 加QQ7520~18766 媒介融合背景下IP改编电视剧的发展研究:http://www.youerw.com/xinwen/lunwen_198929.html