摘要：由于三网融合时代的到来，日新月异的新媒体技术正在改变着电视的产业格局。从传播方式、传播渠道到接受终端，都发生了重大的变革。传统的电视媒体为适应自身发展的需要，纷纷将电视台的节目内容利用互联网进行传播。而网络视频正日益成为人们生活中获取消遣的重要方式之一，特别是当电视娱乐节目与网络的娱乐功能相契合的时候，就会有越来越多的人利用网络观看节目。本文以我国电视娱乐节目的网络传播为研究对象，以文献分析的研究方法，对其传播现状、传播优势进行深入的探讨，并提出当今电视娱乐节目在网络传播的发展中，面临着价值观的扭曲、外来文化的竞争、网络盗版侵权严重等三个主要问题。通过逐一分析其原因，提出去庸俗化，弘扬主流价值观、树立竞争意识，发展本土化节目、完善法规，加强版权保护的三个相应的解决策略。本文是对我国电视娱乐节目借助网络传播方式的探析，主要是希望从理论上能对我国的电视娱乐节目于网络的传播提供借鉴参考的意义。24777
毕业论文关键词：娱乐节目；网络传播；三网融合
Communication Research Network of Mainland Entertainment
Abstract:Since the arrival of the era of triple play, ever-changing new media technologies are changing the industry structure of TV. From mode of transmission、communication channels to the receiving terminal, have undergone significant changes. The traditional TV media to meet the needs of their own development, have the television program content using the Internet to spread. The online video is increasingly becoming an important way to get people's lives pastime, especially when television entertainment and entertainment functions of neteork to fit, there will be more and more people use the Internet to watch the program. In this paper, the spread of television entertainment network for the study, research methods for the study of literature, to the status of its spread、the spread of the advantages of an in-depth discussion, and proposed the development of today's television entertainment in network communication, and faced with the twisted values、competition of foreign culture, online piracy and serious infringement on three main issues. By analyzing the reasons one by one, the strategy of resolution have made to vulgarization, promote mainstream values, and establish a sense of competition, developing localization program, improve regulations, strengthen copyright protection. This article is by means of television entertainment programs on Internet dissemination, mainly hoping to provide our television entertainment draw reference from the theoretical significance in communication networks .
Keywords : Entertainment ; network communication ; triple play
目 录.
摘 要 1
Abstract....1
一、内地电视娱乐节目的网络传播概述 2
（一）电视娱乐节目的发展 2
（二）网络传播与电视娱乐节目的融合 3
二、电视娱乐节目的网络传播现状 4
（一）传播的主要形式 5
（二）传播的主要渠道 5
三、娱乐节目借力网络传播的优势 6
(一) 满足受众需求 7
（二）扩大受众规模 7
（三）提升受众参与感 7
（四）实现电视与网络共赢 7
四、电视娱乐节目在网络中现存的问题 8
(一) 扭曲传统价值观 8
(二) 遭受外来文化的入侵 9
（三）网络盗版侵权严重 9
五、电视娱乐节目于网络传播中的问题应对策略 10 内地电视娱乐节目的网络传播研究:http://www.youerw.com/xinwen/lunwen_18401.html