摘要糖果类产品是人类生活食品产业中无法替代的生活调品之一，它作为一种轻便的生活食品现在越来越受到本土及海外顾客的认可。据史料文献记载，我国早在汉代之前就有一种名叫“怡”的甜食出现。伴随着人们生活程度的不竭提高,人们对于糖果类产品的消费需求不再只是逢年过节、节庆活动时的粉饰,而是逐步慢慢成为人们生活当中的“闲暇食物”。消费群体也从以前以儿童为主要的消费群体扩展到青少年、成年人群体、甚至是中老年群体。如今，21世纪的市场作为买方市场,也同样作为品牌的时代,消费者越来越关注产品自身或产品品牌赋予人们的个性化的精神享受。42076
本文从糖果类产品自身的特点入手对其进行展示设计的研究，以期对糖果类食品产业的展示设计发展起到一定的积极作用，使糖果的意义不仅仅限于作为零食的消费，而更多地被赋予了幸福、美好、快乐等含义，力求打造可以推动品牌文化、带动糖果产业、以人为本人性化、个性化的展示设计。
毕业论文关键词糖果类产品、展示设计、品牌
Abstract Candy product is one of the indispensable products in food industry.It is more and more popular at home and abroad as a kind of portable food. According to historical records, our country as early as Han Dynasty, there is a kind of desert called "Yi" . With the continuous improvement of living standards,people for the consumer demand for candy products is no longer just a holiday, the festival activities, but gradually become people's living in the "leisure food" ".And the consumer groups are also from the previous to children as the main consumer groups expanded to adolescent and adult groups, even in the older age groups. Today, in twenty-first Century the market as a buyer's market, but also as a brand era, consumers are increasingly concerned about the product itself or the product brand to give people the spirit of personalized enjoyment.
This article from the confectionery products has its own characteristics of the display design research, in order to candy food industry exhibition design development to a certain positive role, not only as the consumption of snacks, and more was given a happy, beautiful, happy etc. meaning the meaning of candy, and strive to create can promote the brand culture and the candy industry, humanized, personalized display design.
Keywords:Candy products、exhibition design、brand
目录
摘要.. 3
Abstract. 3
一、绪论. 6
1.1 研究目的与意义 6
1.2 研究内容 6
1.3.1国内研究现状. 5
1.3.2国外研究现状. 6
1.4 研究方法与步骤. 7
1.5 研究思路..7
二、糖果类产品及其展示设计理念. 7
2.1 糖果类产品的发展.. 7
2.2 糖果类产品展示形式调研分析. 8
2.2.1糖果类产品展会 8
2.2.2糖果类产品专卖店. 9
2.2.2.1糖果类产品国外专卖店. 9
2.2.2.2糖果类产品国内专卖店. 10
三、糖果类产品展示设计在Candy Lab糖果品牌展示设计中的具体应用.. 13
3.1 概念策划..13
3.1.1品牌故事.13
3.1.2品牌理念.13
3.2 设计定位..14
3.3 设计构想..14
3.3.1糖果元素的提炼.14
3.4策划方案15
3.4.1功能布局.15
3.4.2人流导向图..16
3.4.3平面图&立面图..16
3.4.4Candy Lab糖果品牌展示设计设计说明17
四、总结与展望.22
五、致谢.23
六、参考文献23
一、绪论
1.1 研究目的与意义 CandyLab糖果品牌展示设计展板:http://www.youerw.com/yishu/lunwen_42382.html