摘要：随着视觉文化时代的到来，大量的广告片为适应市场的需求而产生。广告片是一种视听双重艺术，信息量高度集中、高度浓缩，一则成功的广告片，首先要在视觉形象上给人以强烈的刺激，才能使观众留下深刻的印象，激发人们的物质欲望和感官满足，引起人们的消费行为。本文旨在运用已掌握的多媒体技术、广告制作等知识，进行“金匮肾气片”药品广告片设计与制作。通过目前市场上的药品广告片的调查与分析，以及消费者的心理与生理分析，明确了本课题的重点与难点，提出了“金匮肾气片”药品广告片的设计方案。在设计的过程中，运用Flash，Photoshop软件进行制作，综合文字、图像、动画、背景音乐、旁白解说、特效等多种媒体资料，确定广告片的主线及表达思路。Flash不仅是一款非常优秀的矢量动画制作软件，也是当前网页动画设计最为流行的软件之一，制作的动画短小精悍。Photoshop是一款图像处理软件，主要处理以像素所构成的数字图像，使用其众多的编修与绘图工具，可以更有效的进行图片编辑工作。6361
关键词：药品广告片；“金匮肾气片”；Flash；Photoshop
Design and fabrication of "Jinkui Shenqi tablet" drug advertisement
Abstract:  With the arrival of the era of visual culture, and produce a lot of advertising in order to meet the market demand. Advertisement is a kind of audio-visual double art, information is highly concentrated, highly concentrated, a successful advertisement, first of all is to give people a strong stimulus in the visual image, can cause the audience left a deep impression, to stimulate people's desire for material and sensuous pleasure, cause people's consumption behavior. This paper aims at the application of the multimedia technology, advertising and other knowledge, design and making of” Jinkui Shenqi tablet”drug advertisement. Investigation and analysis of the drugs on the market commercials, as well as consumer psychology and physiological analysis, clear the important and difficult of the subject, put forward the design scheme of “Jinkui Shenqi tablet”drug advertisement. In the process of design, manufacture using Flash and Photoshop software, combination of text, images, animation, background music, aside explanation, effects and so on many kinds of media information, determine the main line of the commercials and expression of ideas. Flash is a very good vector animation software, is one of the most popular software in the current webpage animation design, animated short. Photoshop is an image processing software, mainly deal with the pixels constituting the digital image, the use of its numerous editing and drawing tools, can be more effective for photo editing.
Keywords:    Drug advertisement; “Jinkui Shenqi tablet”; Flash; Photoshop
目录
摘要    i
Abstract    i
目录    iii
1    绪论    1
1.1    课题介绍    1
1.1.1    课题研究的目的与意义    1
1.1.2    课题的内容    2
1.2    课题国内外研究情况与发展趋势    2
1.2.1    国内外研究现状与水平    2
1.2.2    发展趋势    3
1.3    课题调研情况    3
1.3.1    调研方法    3
1.3.2    调研内容    4
1.4    课题开发工具的使用    4
1.4.1    拟采用的方法和技术    4
1.4.2    Flash软件的基本情况    4 flash药品广告片设计与制作+文献综述:http://www.youerw.com/yishu/lunwen_3858.html