摘要：竞争激烈的当下社会，伴随着人们对物质需求的提高，各个品牌出现你追我赶的局面。展示形式：产品展示包含实物和虚拟展示两种，品展示的最直接和最直观的方式就是将产品实体展现在客户的面前。现场品牌体验：现场品牌体验是一个豪华游戏项目，因为场地、时间、财力、人力、物力都要有很好的支持，还必须有很好的互动设计和现场气氛的调节控制。最常用的现场体验也许是“秀”了，汽车展、时装展将这一方法用到极致，但对于不同行业领域，应该都能开发出很好的互动体验项目。好的现场体验应该能在很长一段时间内让用户将时间完全花在自己的品牌上面，而不是其它事情，尤其不是在竞争对手上面。在进行一个品牌现场体验设计时，你是否能给出一个目标：你准备让你的参与用户在品牌上面花多长时间，专注地参加多少个项目？体验服务：体验服务是全新的服务理念，它区别于传统的教唆式服务，转而实行客户参与产品的体验，以便公司能通过直接与客户接触而改善和提升产品质量。20739
本文针对捷豹品牌一款最新跑车F-TYPE进行研究分析，以品牌历史、产品展示、体验馆、现场品牌体验、体验服务这五块展开。研究了专项捷豹F-TYPE的品牌文化底蕴以及对产品的展示体验馆等从硬件和软件上进行拓展研究。如今的社会在场馆的设计中普遍以高科技的手段来呈现的是一种3D的体验模式，似乎却没有为某种专项的体验模式作出可行性展馆，从而我提出了关于品牌捷豹的跑车系列F-TYPE专门设计得体验馆的设计方案构想。
毕业论文关键词：品牌历史、产品展示、体验馆、现场品牌体验、体验服务
Studies show brand experience center --- Jaguar F-TYPE
Abstract: The competitive contemporary society , along with the improvement of people's material needs , starting a situation presents various brands .
Presence : Products include physical and virtual display shows two kinds of products show the most direct and intuitive way to show the product in front of customers of the entity .
Live brand experience : live brand experience is a luxury game project , because of the site , time, money , manpower, material should have good support , regulation and control must also have a good atmosphere and live interactive design . The most common site experience is perhaps the "show" , the car show, fashion show will be the ultimate use of this method , but for different industries, should be able to develop a good interactive experience projects. Good site allows the user should be able to experience a long time, the time spent entirely at their own brand , but not other things , especially not at the competitors . When performing a brand experience design scene , if you can give one goal: Are you ready to let your users participating in brand spend much time above , the number of projects focused on participation ?
Experience Services : Experience the service is a new service concept , it is different from the traditional style of abetting service , switching to customers involved in product experience to the company through direct and to improve and enhance product quality and customer contacts .
In this paper, a new sports car brand Jaguar F-TYPE research and analysis , brand history, product display, museum , live brand experience , to experience this five start. Study a special brand Jaguar F-TYPE cultural heritage and museum display of products , etc. to expand research from the hardware and software. Today's society in general stadium design high-tech means to render a 3D experience model , but did not seem to make the feasibility of a special pavilion for the experience model , so I made about the brand Jaguar sports car series F-TYPE specially designed museum experience design project ideas . 捷豹F-TYPE汽车品牌展示体验中心研究:http://www.youerw.com/yishu/lunwen_12623.html