摘 要：作为旅游业中的重要领域，遗产旅游一直是众多学者研究的热点。通过文献研究法，分析国内、国外遗产旅游研究中的不足之处，总结出关于运河遗产旅游淮安段的研究文献较少。在此前提下，深入挖掘淮安运河文化四大优势，包括大运河文化的代表、漕运文化、运河沿线政治经济文化重镇、水利工程技术集结之地。并根据淮安大运河文化遗产的构成及其分类，整理出主要旅游产品类型及其配套旅游资源。从中选取科考、观光、度假、宗教、民俗、艺术欣赏6种旅游产品进行创意设计。并设计出淮安运河全线游、河下古镇精品游、板闸一日游、码头古镇怀古游和清江大闸风景区五大旅游线路。一方面充实淮安运河遗产旅游的研究理论，另一方面促进淮安运河文化旅游的大发展，为大运河申遗工作贡献一份力量。55968
毕业论文关 键 词：遗产旅游，淮安运河文化，旅游资源，旅游产品，创意与设计
Abstract：As an important field in tourism industry, heritage tourism has been the hot topics in the study of many scholars. In this paper, the writer will analyse the domestic and overseas deficiencies in the study of heritage tourism through literature research,and then the writer come to a conclusion that the research literature about the Canal heritage tourism in Huaian is less. In this premise, dig four kinds of advantaged Canal culture in Huaian, including the representative of the Grand Canal culture, the culture of water transport, the political economic and cultural center along the Canal, the technical gathering place of water conservancy projects. According to the composition of Huaian Grand Canal cultural heritage and its classification, sorting out the main tourism products and tourism resources. Choose the expedition, sightseeing, holiday, religion, folk, art appreciation, design six kinds of tourism products. And design five travelling routes, including the tour across the Canal in Huaian, the tour of Hexia Ancient Town , a day at Banzha, the tour at Matou town and Qingjiang sluice scenic spot. On the one hand, the paper will enrich the research theory of Huaian canal heritage tourism, on the other hand, it will promote the great development of Huaian canal culture tourism, and contribute to the work of the grand canal applying for word heritage.
Keywords：heritage tourism, Huaian canal culture, tourism resources, tourism products, creative and design
目 录
1 引言 3
1.1.1 国外遗产旅游研究现状 3
1.1.2 国内遗产旅游研究现状 3
1.2 淮安运河遗产旅游研究现状分析 4
2 淮安运河文化的优势 4
2.1 大运河文化的代表 5
2.2 漕运文化 5
2.3 运河沿线政治经济文化重镇 6
2.4 水利工程技术的集结之地 6
3 淮安大运河文化遗产的构成及其分类 6
3.1 淮安运河遗产构成综述 6
3.2 淮安运河遗产构成及其分类 7
4 淮安运河文化旅游产品创意与设计 9
4.1 主要旅游产品类型及其配套旅游资源（基于体验功能的分类） 9
4.2 各旅游产品包含的主要旅游资源 9
4.3 淮安运河文化旅游产品创意设计 淮安运河文化旅游产品创意与设计:http://www.youerw.com/guanli/lunwen_60348.html