从《彭城周末》看地方报纸媒体杂志化探索的新方向
The new direction of local newspaper use “the method of magzines” to explor
《The weekend of pengcheng》 as an Example
从《彭城周末》看地方报纸媒体杂志化探索的新方向
摘要：随着网络媒体的兴起，传统媒体面临着新媒体和内部竞争的双重压力，为了寻求改革，“杂志化”探索的热潮又重新在报界兴起。从报纸版面的杂志化到办报理念的杂志化；从专刊的确立到周末版的诞生，报人一直在通过自己的方式寻着新时代下报纸的出路。而对于远离政治、文化中心的地方报纸媒体来说，如何打好这场攻坚战就尤为重要了。“新闻引客，副刊留客”，《彭城周末》作为徐州地方报纸《彭城晚报》的副刊，其中大量杂志化手法的运用，也在一定程度上展现了地方报纸媒体从新的方向对杂志化的探索。本文试图通过对《彭城周末》的版面设置、选题报道、优劣势等分析，来探讨地方报纸媒体新形势如何运用杂志化手段突出重围。颈动脉粥样硬化与脑梗死之间的关联
关键词：报纸杂志化; 副刊; 周末版
Abstract: With the rise of online media, in facing the dual pressures of new media and internal competition the ＂magazine＂ exploration boom again rise in the press. From newspaper layout to the idea of running a newspaper ;from special issue or column to weekend newspaper, pressures in the new era the Journalist try to find a new methods through their way. How to fight this battle is particularly important for the local newspaper media which away from the political and cultural center.＂ News to attract readers and supplements to keep readers＂.《Weekend paper of Pengcheng》As the newspapers www.youerw.com Supplement of 《The evening paper of Pengcheng》. Which demonstrated the use of a large number of magazines practices, but also to some extent from the direction of the local newspaper media magazine of exploration? This paper attempts to layout on the "Pengcheng weekend", topic reports, strengths and weaknesses, and analysis, to explore the new magazine of the new situation of the local newspaper media.
Key Words: Newspaper use the method of \magzines ; supplement;weekend newspaper