On the other hand, the spreading of Media plays an important role in promoting the communication, maintenance and change of Chinese culture。 In 2003, We Media: How audiences are shaping the future of news and information, the world’s first special report about the We-Media written by Shayne Bowman and Chris Wills was published。 It defines the basic concept of media, that’s “The We-Media shows the way how the public shares the information and the news with each other by using digital, information technology, and the global information and knowledge systems。” Thanks to the development of public media, it is not rare for the whole world to share the information and news, and the change and development of China is not a secret any more。 Other countries have many accesses to know more about the rising power, and even use their own ways to describe the images of China in their minds。