科技型中小企业参展商传播科技信息的创新研究

摘要：科技型中小企业是一种知识密集型经济实体，以科技人员作为主体，由科技型人才主要创办，进行高新技术产品的研发、生产、销售等，因此市场是其发展导向之一。技术革新速度迅猛，也因此创新是科技型中小企业发展的重要使命，也是其生存的主要手段。伴随经济全球化的快速发展和知识经济时代的到来，科技信息集中分享已经成为保持行业竞争优势和实现行业可持续发展的重要动力。而科技型中小企业是高科技企业的雏形，保证科技信息的高效传播能够提高企业自身以及行业内部各企业的技术创新能力，而发展日益成熟的会展业，凝聚了包括技术信息、商品资源、人才资源等在内的巨大的行业信息资源，帮助行业实现资源配置优化，提升其产业的综合竞争力。会展业的信息流帮助其成为了科技型中小企业制定营销战略的重要方针之一。本次将创新性的通过对中小型科技企业的调查研究以及深度访谈，分析影响科技型中小企业参展商传播科技信息的因素，为参展商的参展效果提出优化，并对科技型中小企业正确实施会展平台的会计信息传播提供决策依据。79732

毕业论文关键词：科技型中小企业、会展、技术信息、传播、效益、创新

Abstract: Small and medium-sized technology-based enterprises is a kind of knowledge-intensive economic entity, science and technology personnel as the mainstay, mainly by the founder of scientific and technological personnel, high-tech product development, production, sales, so the market is one of its development-oriented。 Innovation is the mission of small and medium- sized technology-based enterprises, but also the main means of its survival。 With the rapid development of economic globalization and the arrival of the era of knowledge economy, the sharing of scientific and technological information has become an important driving force to maintain the competitive advantage of the industry and realize the sustainable development of the industry。 The small and medium-sized technology-based enterprises as a prototype of high-tech enterprises to ensure the efficient dissemination of scientific and technological information to improve their own enterprises and enterprises within the enterprise's technological innovation capability, and the development of increasingly mature exhibition industry, embodies the industry's huge information resources, including technology, Goods, personnel, etc。, for the industry to optimize the allocation of resources to enhance the comprehensive competitiveness of its industry。 The information flow of the exhibition industry has helped them become one of the important policies for the development of marketing strategies for small and medium-sized enterprises。 This will be innovative through the small and medium-sized technology-based enterprises through the investigation and in-depth interviews to analyze the impact of science and technology SME exhibitors to disseminate scientific and technological information factors for the exhibitors to optimize the exhibitors, and the implementation of small and medium-sized technology-based enterprises。 The accounting information dissemination of the exhibition platform provides the basis for decision making。

Key Word：small and medium-sized technology-based enterprises, exhibition, scientific and technological information, disseminate, beneficial result, be innovative

1。绪论 7

1。1文献综述 7

1。2研究背景 9

1。3研究现状 9

1。4研究目的 9

1。5研究内容与思路 10

2。实证分析科技型中小企业参展商传播科技信息的创新研究:http://www.youerw.com/jingji/lunwen_92312.html