广交会绿色会展研究

摘要：本文深入了解国内外会展业发展状况，以问卷调研的方式分析现今绿色会展发展的制约因素，以广交会为例，从展商的产品选择、场馆的环保改造、布置和撤展、创新型企业的营销手段、产业链、品牌影响力等多方面进行理解与分析，展现出广交会在绿色会展的发展过程中所要面对的一个个难点，如绿色理念不强、制度保障的完善、相关从业公司专业度、从业人员的专业素养、会展供应体系不符合绿色标准等多方面提出相应的对策与建议。72177

毕业论文关键词：绿色会展；广交会；现状；对策

Green Exhibition Research Take the Canton Fair as an Example

Abstract: This article in-depth understanding of the development of domestic and international exhibition industry, questionnaire survey of the way to analyze the development of green exhibition constraints, to the Canton Fair, for example, from the exhibitors of the product selection, venues environmental transformation, layout and dismantling, innovative enterprise marketing Means, industry chain, brand influence and other aspects of understanding and analysis, to show the Canton Fair in the green exhibition development process to face a difficult point, such as the green concept is not strong, improve the system security, the relevant professional companies , The professional quality of employees, the exhibition supply system does not meet the green standards and other aspects of the corresponding countermeasures and suggestions。

Key words: green exhibition; Canton Fair; current situation; countermeasure

引言 3

一、会展行业概述 4

（一）研究背景 4

（二）研究意义 4

（三）概念、分类与特征 5

1。会展的概念 5

2。绿色会展的概念 5

3。绿色广交会的概念 5

二、绿色会展发展状况 5

（一）会展行业国际发展状况 5

（二）会展行业国内发展状况 6

（三）绿色会展发展状况 6

（四）绿色广交会发展现状 7

1。绿色布展与撤展 7

2。绿色展品规划 7

3。绿色服务体系 8

4。绿色发展计划的制定与实施 8

（五）绿色会展调研（以广交会为例） 9

1。调研报告 9

2。调研情况分析 9

3。调研数据广交会绿色会展研究:http://www.youerw.com/jingji/lunwen_82069.html