中国国产品牌手机出口贸易分析+SWOT分析

摘要：经过多年的努力，中国国产品牌手机获得了长足的发展。截止2014年10月底，中国国产品牌手机的出货量为2.86亿部。但是与三星、苹果等外国大牌相比，中国国产品牌手机无论是规模还是层次都较低，总体上处于低水平发展阶段。本文通过分析发现中国国产品牌手机出口存在价格优势，设计丰富，选择优势，但是同时面临技术水平不高，创新和研发能力不够，质量劣势，售后服务欠缺，低价不合理，贸易壁垒限制等问题；世界对中国国产品牌手机需求增加以及经济全球化都给中国国产品牌手机出口贸易的扩大提供了机遇。文章针对制约中国国产品牌手机出口贸易发展的因素提出了“抱团”发展自主操作系统；加强技术的引进、吸收与创新；产学研有机结合实现国产品牌手机的自主创新；加强渠道建设；合理设定价格；降低贸易壁垒等对策来促进中国国产品牌手机出口贸易的增长。37075
关键词：国产品牌手机，SWOT分析，贸易壁垒，出口贸易
EXPORT TRADE ANALYSIS OF CHINA'S MOBILE PHONE OF DOMESTIC BRAND
Abstract： China's Mobile Phone of Domestic Brand Have getten rapid development under after years of efforts. By the end of October 2014, The number of the first 10 months shipments of China’s Mobile Phone of Domestic Brand is 286 million units. But compared with samsung, apple, China's Mobile Phone of Domestic Brand both in scale and level is low, generally at a lower level stage. The article analysis found that the export of China Domestic Mobile phone has price advantage, rich design, selective advantage, but at the same time there are probilems that technical level is not high, innovation and research and development ability is insufficient, inferior quality, after-sales service, low price is not reasonable and barriers to trade restrictions. It provides the opportunities that World demand increase for China's Domestic Mobile Phone and economic globalization. According to factors which restrict the export trade development of the China Domestic Brand Mobile Phone, this article puts forward that realize the independent innovation through the "unity" develop independent operating system; strengthening the technology introduction, absorption and innovation; the organic combination, strengthen the construction of channels, set reasonable price and reduce trade barriers, which contributes to the growth of the number of export trade of China's Domestic Brand Mobile Phone.
Keywords: Mobile Phone of Domestic Brand, SWOT analysis, Trade barrier, Export Trade
目录
绪论    1
   （一）研究目的    1
   （二）研究意义    1
   （三）研究内容    1
一、中国国产品牌手机出口贸易现状分析    2
   （一）中国国产品牌手机出口贸易发展历史    2
   （二）中国国产品牌手机出口贸易发展现状    2
二、中国国产品牌手机出口贸易发展的SWOT分析    3
   （一） SWOT分析的概念    3
   （二）中国国产品牌手机出口贸易发展的SWOT分析    3
    1、中国国产品牌手机出口贸易发展的优势    3
    2、中国国产品牌手机出口贸易发展的劣势    4
    3、中国国产品牌手机出口贸易发展的机遇    5
    4、中国国产品牌手机出口贸易发展的威胁    6
三、制约中国国产品牌手机出口贸易发展的因素分析    8
   （一）自主创新能力与中国国产品牌手机出口贸易发展    8 中国国产品牌手机出口贸易分析+SWOT分析:http://www.youerw.com/jingji/lunwen_35750.html