摘要在中国经济的发展中，中国旅游业贡献了中坚力量，传统旅行社在其中更是发挥了主要作用，自1949年中国第一家旅行社成立以来，中国旅行社雨后春笋般迅速发展壮大起来。据不完全统计截止2015年底中国旅行社达到两万家，规模壮大，但伴随着电子商务的发展，旅游业也受到影响，中国传统旅行社的利益也受到一定的冲突，以去哪网为主的电子旅游网站迅速壮大，传统旅行社只有加分享着旅游行业的利益蛋糕。传统旅行社只有加强自身的组团业务，巩固自己优势的同时，做好接待服务，同时积极开展网上宣传利用网络的优势，增大宣传效果。机遇与挑战并存，众多旅行社分布在全国各地，文章通过分析传统旅行社的特征及局限与电子商务进行比较研究，进而找出出适合传统旅行社在在未来重新发展壮大。74052

毕业论文关键词： 传统旅行社; 旅游电子商务; 旅行社未来发展 

Explore The Traditional Travel Agency's Future Development

Abstract In China's economic development, China's tourism industry contribution to the backbone, traditional travel agencies play a major role in it, since its inception in 1949, the first travel agency in China, Chinese travel agencies have grown rapidly。 According to incomplete statistics, by the end of 2015 China travel service establishments, larger, but with the development of e-commerce, the tourism industry have also been affected, the traditional Chinese travel agencies have also been some conflict of interests, to which web based electronic travel websites developed rapidly, the traditional travel agency only share the interests of the tourism industry of cake。 Traditional travel agency business, only by strengthening its own group of consolidate their advantage at the same time, do a good job in hospitality services, and actively carry out online propaganda, taking advantage of the network, increase the propaganda effect。 Both opportunities and challenges, many travel agencies across the country, the article through the analysis of the characteristics and limitations of the traditional travel agency and a comparative study on e-commerce, and then find out suitable for traditional travel agencies on to grow again in the future。

Key Words: Economic development;  Traditional travel agencies;  The travel agency development in the future

目  录

摘要 I

Abstract II

目录 III

一引言 1

二、当今旅行社面临的挑战 2

（一）传统旅行社的发展 2

（二）传统旅行社的优势 2

（三）传统旅行社机遇与挑战 2

三、旅游电子商务的产生及其发展 3

（一）旅游电子商务的概念 3

（二）旅游电子的特征 3

（三）旅游电子商务特征 4

（四）旅游电子商务局限 4

四、传统旅行社的的发展方向 4

（一）大型国企旅行社的发展方向 5

（二）中型旅行社的发展方向 5

（三）小型旅行社的发展方向 5

五、 结语 5

参考文献 6