摘要：随着科学技术的发展，人们的生活越来越离不开互联网，网上外卖订餐也越来越受大众的欢迎。对比正常的餐厅堂食，外卖的优势十分的突出。例如，选择外卖就意味着更多的就餐选择，选择外卖的价格更实惠等。但是随之而来的食品安全、送餐速度等问题不断涌现，影响着餐饮外卖行业的良好发展。本文针对O2O模式下的餐饮外卖行业展开研究，通过了解其现状，明确其特点，并结合对淮安美团外卖相关的问卷调查,发现外卖行业存在的问题，例如O2O服务体系不健全、监管机制不完善、配送时间不及时、菜品质量差等，进而提出相应的改进：完善行业O2O平台建设、加强对商户监管、完善送餐条件和提高菜品质量等措施，希望能对如今的餐饮外卖行业提供参考借鉴。71829

毕业论文关键词：O2O模式，餐饮外卖，现状，对策

Abstract：With the development of science and technology, people's lives can not be separated from the Internet. Online takeout ordering is more and more popular. Compared to the normal restaurant food, the advantage of takeout is very prominent. For example, chose takeout means more dining options, the price is more substantial and so on. But the attendant problems can not be underestimated, food safety, delivery speed and other problems continue to emerge, affecting takeout food industry development. This paper has made researches of takeout food industry in O2O mode, by comprehending the current situation, figure out its characteristics. Then, combined with the questionnaire of Huaian Meituan takeout, found out takeout industry existing problems.For example, the O2O service system and supervision mechanism are not perfect; the delivery is not timely; the food quality is poor. And then puts forward the corresponding improvement measures: improve the construction of the O2O platform; strengthen the supervision of businesses; perfect the delivery conditions and the quality of dishes. Hoping to provide some references for today's takeout food industry. 

Key words：O2O mode，Restaurant takeaway，present situation，countermeasure. 

目录

1 引言 2

2 O2O的相关研究和发展现状 2

2.1 文献综述 2

2.2 O2O模式的发展现状 2

3 O2O模式下的餐饮外卖行业的调查——以淮安美团外卖为例 2

3.1 美团外卖简介 2

3.2 淮安美团外卖的问卷调查 2

4 O2O模式下的餐饮外卖行业存在的问题 2

4.1 O2O服务体系和行业标准还不健全 2

4.2 监管机制不完善，食品安全问题堪忧 2

4.3 物流配送时间难以保障 2

4.4 菜品质量及服务问题重重 2

5 O2O模式下的餐饮外卖行业的发展对策 2

5.1 完善行业O2O平台建设 2

5.2 加强对平台内商户监管，确保食品安全 2

5.3 完善送餐条件，确保送餐的准时性 2

5.4 提高菜品质量和服务质量，提升消费者满意度 2

结论 2

参考文献 2

致谢 2

附录 O2O模式下美团外卖餐饮行业的现状及发展对策研究:http://www.youerw.com/guanli/lunwen_81575.html