摘要：由于结婚人数近年来稳中有升以及人均结婚成本的不断增加，婚庆行业作为一个新兴产业正在快速发展和壮大，但伴随着婚庆行业的不断发展，行业缺乏规范管理的问题逐渐显现，本毕业论文以对上海市婚庆事务所的分析为切入点，投石问路，再结合对中国婚庆企业历史及现状宏观的观察，阐述了阻碍婚庆行业继续高速发展的因素，对上海的婚庆行业的发展前景以及规范化管理做深入浅出的分析与研究，提出了加强文化传承、促进服务的优质化、完善政府相关监管以及提高消费者文权意识这四条解决方案，希望能够帮助上海婚庆行业继续做好全国排头兵的角色。关键词：婚庆行业；市场分析；完善措施；婚庆产业链8177
Analyzing and Improving Measure of the Wedding Industry
Abstract: With rapid rise of new couple and their wedding cost, wedding industry is developing rapidly as a new industry. But as the development of wedding industry, its problem of lacking management gradually appeared. This paper study from the analyzing of Shanghai YiShaBeiEr Wedding Company. After that I combine with the observation of the history and current situation of Chinese wedding company. Then I give my opinion of which is the main factor of blocking the development of wedding industry, and I analyze marketing prospective and studied standardizing management of Shanghai wedding industry. I give four solution to the mainly problem of wedding industry, which is enhancing the inheriting of traditional culture; high quality service; strength the law building of wedding industry and helping the consumer gain vanishing knowledge. I hope my paper can help Shanghai wedding industry to remain the first price in China.
Key Words: Wedding Industry; Marketing Analyzing; Improving Measure ; Wedding Industry Chain
目 录
引言 1
一、婚庆产业概述 3
(一)婚庆产业及婚庆产业链定义 3
(二)婚庆服务内容的主要构成 3
1.婚礼庆典策划及执行 3
2.婚庆周边产业概述 3
二、婚庆产业发展历程与现状 5
(一)中国婚庆行业发展历程与现状 5
1.中国婚庆行业发展的历程 5
2.中国婚庆行业现状 5
(二)上海婚庆行业发展现状 5
三、上海新婚消费需求及婚庆行业的SWOT分析 7
(一)上海结婚消费需求分析 7
1.结婚消费结构与现状 7
2.结婚消费需求的发展趋势分析 7
(二)上海婚庆行业的SWOT分析 7
1.婚庆产业面临的机遇 7
2.婚庆产业面对的主要威胁 8
3.婚庆产业发展中的优势 8
4.婚庆产业发展中存在的问题 9
四、婚庆行业问题分析 11
(一)企业员工缺乏准入门槛 11
(二)顾客与企业出现纠纷后缺乏投诉渠道和处罚标准 11
(三)定价缺乏相应的指导和标准 11
(四)设计缺乏专业水准、同质化严重 12
五、促进上海婚庆行业规范发展的举措 13
(一)注意婚庆文化的传承 13
(二)加强服务的优质化建设 13
(三)政府部门的监管及相关管理条例的完善 14
(四)提高消费者文权意识，保护消费者合法权益 14
优尔、总结 16
致谢 17
参考文献 18 婚庆行业市场分析及完善措施:http://www.youerw.com/guanli/lunwen_6412.html