摘要：体验经济是一种全新的经济形态，它的出现改变了生产经营方式和消费方式。体验营销是伴随着体验经济时代的到来而出现的一种新型的营销手段，它的到来将带动我国的经济发展，因而也给我国酒店业带来新的机遇。酒店业作为旅游服务业的重要组成部分所具有的得天独厚的体验要素与特征是开展体验营销的一大优势，
因此，将体验营销运用于我国酒店业则成为体验经济下的一种必然趋势。但酒店业竞争相当激烈，若要在同等酒店中脱颖而出，就要使消费者在消费体验过程中，知晓酒店的文化以及享受酒店的服务，培养忠实的消费者群体。本文意图通过介绍体验营销理论产生以及企业实践发展的经历，让企业充分理解新的营销模式，也从多角度为企业的营销策略组合提供新的模式。22549
毕业论文关键词：酒店业；体验营销；消费者需求
Hotel Experience oriented marketing
Abstract:
Experience economy is a new economic form; it has changed the modes of production and consumption. Experience marketing is accompanied by a new means of marketing experience economy era appears, it will promote the economic development of our country, which will give China's hotel industry has brought new opportunities. As an important part of the tourism service industry, hotel industry has experience elements and features be richly endowed by nature is a big advantage.
Application of experience marketing to our country hotel industry has become an inevitable trend under the experience economy. But the hotel industry competition is fierce, the same type, If you want to stand out in the same hotel, is to make consumers in the process of consumption experience, know the culture of the hotel and enjoy the hotel's service, develop the faithful consumer groups. Intention in this paper, by introducing the experience marketing theory, and the development of the enterprise practice experience, make enterprise fully understand new marketing model, from the angles of for the enterprise marketing strategy provides the new model.
Keyword: The hotel industry；experience marketing；consumer demand
目录
前言 1
一、酒店体验营销相关理论综述 2
（一）体验营销相关概念 2
1、体验营销的定义 2
2、体验营销的基本内涵 3
3、中国式体验营销 3
（二）国内外研究现状 3
1、国外研究现状 3
2、国内研究现状 4
二、我国酒店体验营销现状及调研分析---以经济型酒店为例 4
（一）我国酒店体验营销现状 4
（二）酒店体验营销的市场调研和分析 5
1、调研的目的和方法 5
2、调研结果分析 6
三、体验经济时代下消费者分析 10
(一)体验经济时代消费者需求分析 10
(二)体验经济时代消费者体验价值因素分析 11
四、体验营销在酒店业实施存在的问题及应对策略 12
（一）体验营销在酒店业实施存在的问题 12
（二）酒店体验营销策略 13
（三）酒店体验营销发展趋势 15
（四）体验营销在我国酒店业应用方案 16
结论 17
致谢 18 酒店体验营销研究+文献综述:http://www.youerw.com/guanli/lunwen_15229.html