documents and access the government and trade organization data. Thus, designing website for e-commerse is important. The result argues that a successfull website may be
developed by professional agents who can design a website which is compatible with the
customers needs. To support the success of small enterprises in running business with the
use of website, the implementation of E-Commerce becomes the right choice. There are 3
categories  of  E-Commerce  itself,  namely  consumer-oriented  commerce,  business  to
business  commerce  and  intra  organizational  business.  From  the  study,  it  is  known  that
business to business commerce is the most successful one because the biggest segment in
this market  is  business market. Yet,  there  are  obstacles  in  implementing  E-Commerce
particularly  the start up cost,  the unfamiliarity with  the web, and  lack of guidance about
how to start the process. But the most extreme condition concerned by the company is the
on-line  security.  Sometimes,  the  concern  about  this  obstructs  the  productivity  in  the
company. Of  course,  it  is not  easy  for  small medium  enterprises  to  solve  this problem.
Another related study is the one conducted by Moodley (2003), who conducts a research
about the use of E-Commerce on small furniture enterprises in South Africa. It is said that
international timber companies use internet in running their business and trading with all
the customers. In this study, it is said that small enterprises grow rapidly and could reach
all segments in the world. On the other hand, the small enterprises not using E-Commerce
do not run optimally, especially when it comes to value chain. Compare to big companies
with  well-built  network,  these  small  companies  are  forced  to  use  E-Commerce  to
compensate the current market. Sometimes, E-Commerce becomes a little bit difficult for
small enterprises because of its low scale of business, the lack of resources and the limited
ability  in  identifying  and working with  consumers  and  suppliers  abroad.  The  study  by
Moodley  (2003)  has  something  in  common  with  this  research  in  terms  of  condition,
whereas  the  background  of  the  small  enterprises  in  entering  international market  is  the
similar characteristics of companies and conditions of country with  limited  local market,
so  the  probability  to  sustain  is  quite  low,  in  addition  to  high  unemployment,  low
economic growth and unpromised  local market. Seeing a good potential  in  international
market, these small enterprises in South Afrika tries to enter the international market. The
result  of Moodley  study  proves  that  it  is  not  easy  to  do  transition  from  conventional
market  to E-Commerce. The concerns over  the barriers become  the obstacles  to success.
The  barriers  include  the  limited  understanding  about  E-Commerce  among  the  timber
furniture  enterpreneurs,  the  relationship  among  management  that  is  not  so  close
psychologically  that  finally closes  the orientation  in  the way of  thinking,  the  lack of E- 电子商务营销模式英文文献和中文翻译(4):http://www.youerw.com/fanyi/lunwen_13374.html