2 Literature Study
E-Commerce is one of the activities of marketing using internet as its media. In this case,
E-Commerce  can  be  commercials  that  were  equipped  with  purchase  facilities  for
consumers who were interested. E-Commerce has three advantages which are wide range,
plenty of product  information provided, and easy access  for consumers. The advantages
of E-Commerce are widely  shown by  the presence of Figures, videos, and  sales  service
that enable a two way communication between producers and consumers (Yihefizer,2008)
The  history  of  E-Commerce  development  in  the  world  began  from  the  emergence  of
internet  that continues  to grow until  the development of E-Commerce.  In  the beginning,
internet was  a  computer  operation  that  did  not  belong  to  anyone.  Internet was  born  in
1969 when  a group of  researchers  in US Defence Department  that worked  closely with
four computers in UCLA, Stanford Research Institute, University of Utah, and University
of  California  in  Santa  Barbara.  This  connection  was  set  to  create  network  of
communication on government projects. Thwas network was known as ARPAnet-ARPA
which  meant  Advanced  Research  Project  Agency  that  was  part  of  the  department.
According  to Jarot  (2009). The main characteristics of E-Commerce are 1) Transactions
between  two parties, 2) Exchange of products, service, or  information, 3) Internet as  the
main medium in the trade mechanism is pided into two segments which are Business to
business E-Commerce (trading between businessmen) and Business to consumers E-Commerce  (trading  between  businessmen  and  consumers).  Utilization  of  information
technology  in  running  a  business  is  often  known  as  E-Commerce  that  enables  small
Enterprises  to  give  product  flexibility,  to  provide  fast  deliveries  of  softwwere  products,  to
accelerate  in  receiving  and  sending  orders  efficiently,  and  to  support  no-paper  transactions.
The development of  the  internet  enables SMEs  to market  their products globally  to  achieve
the  global  market.  According  to  Internet  World  States,  in  2005,  there  were  972.828.001
(almost a billion) internet users in the world and about 16 millions internet users in Indonesia.
Most  users  came  from USA  and Canada which  reached  68,2%  of  their  citizens. A  positive
impact  from  the  internet  to  develop  a  business  are:  (1)  to  develop  product  promotion  and
service through direct contact, with plenty if information, and interactions with consumers, (2)
to create a way of product distribution, (3) the cost of sending information to consumers were
lower compare to the use of package or postal service., (4) the time needed to receive or send
information  is  really  short,  within  minutes  or  even  seconds  (M.  Suyanto,  2005).The
implementation  of E-Commerce  in  Indonesia  still  faces  a  lot of  technical  and non-technical 电子商务营销模式英文文献和中文翻译(2):http://www.youerw.com/fanyi/lunwen_13374.html