我国企业电子商务经营战略的探析

我国企业电子商务经营战略的探析

目 录

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摘  要·············································································································3

关键词·············································································································3

第一章  目前我国电子商务存在的问题及其对企业的影响

1.1 我国电子商务存在的问题·············································································4

1.2 电子商务对企业经营环境的响·······································································5

1.3 电子商务对市场模式的影响··········································································5

1.4 电子商务对企业内部组织结构的影响·····························································5

第一章  电子商务下企业两种经营战略的概念及各自的优缺点

2.1专业化经营战略···························································································7

2.1.1专业化经营战略的优势···········································································7

2.1.2专业化经营战略的劣势···········································································8

2.2多元化经营战略···························································································8

2.2.1多元化经营战略的优势···········································································8

2.2.2多元化经营战略的劣势···········································································9

第三章  专业化与多元化战略的比较

3.1 “一心一意”专业化战略···········································································10

3.2 “三心二意”多元化战略···········································································10

3.3  企业选择经营战略的基本原则····································································11

3.4  企业实行多元化战略失败的案例································································11

第四章  遵循电子商务市场规律，调整和完善经营战略

4.1  企业应理性选择经营战略··········································································13

4.2  专业化经营是电子商务发展的现实需要 

结 论致 谢··································16      25

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