1. Introduction
The integration of the world economy is the mainstream of the world economy development, which results in the production across the boundary of the nation. Working in cooperation with a due division of labor has been developed from inter-company and internal-cooperation to international cooperation. Internationalization of Enterprise operation is the way used by developed countries to take advantage of the international resource to strengthen their economic power. Cross-cultural communication will be more and more important in the process of the enterprise internationalization. Peter. Brooke who is special in management said that foreign-funded enterprise is the multi-cultural organization, the critical points of their management is how to combine different cultures better. As the foreign-funded enterprise’s national culture and ways of management are different from the country they invested in, it must cause the conflict between the local employee and the investor. It will become a big barrier to the development of the enterprise. Management specialist David .A. Leeks said that the reason why the foreign-funded enterprise will fail is that they ignore the conflict caused by cross-cultural communication.
The reform and opening-up policy of China appeals to a lot of investment from abroad so that the quantity of foreign-funded enterprises increase rapidly .As the foreign-funded enterprises bring a lot capital, modern technology and new management mode , they have become an important part of Chinese economy, and play an important role in the development of Chinese economy. However, the success of foreign-funded enterprise in China is not easy, because they need to overcome a lot of conflicts in cross-cultural communication caused by the culture difference. The former manager of Shanghai Volkswagen said that if the foreign-funded enterprises want to succeed in China, they must accomplish two goals: first: technical localization. Second: managing localization. The second goal, managing localization, mainly refers to how to deal with the conflict of cross-cultural communication and establish the enterprise culture which can fit for multi-culture environment in foreign-funded enterprises.原文请+QQ324.9114优.文^论,文'网
If we want to deal with these problems, we firstly need to know the definition of culture, how the culture influences the communication, and what is cross-cultural communication, and the element of cross-cultural communication and what kind of cross-culture communication problem will be faced by foreign-funded enterprise.
We define culture as the deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, timing, roles, spatial relationships, concepts of the universe, and material objects acquired by a group of people in the course of generations through individual and group striving . There are seven characteristics of culture that most directly affect communication: 1> Learned, 2>Transmitted from generation to generation, 3>Based on symbols, 4>Dynamic, 5>Integrated, 6>Ethnocentric, 7>Adaptive.
Cross-cultural communication is communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event . Cross-cultural communication is made up of four elements:
The first element of cross-culture communication is perception, “the process by which an individual selects, evaluates, and organize stimuli from the external world.” Cultural perceptions are based on beliefs, values, and attitude systems.
Another cross-culture communication element is verbal process: how we talk to each other and think.
The third element is nonverbal process, involving use of actions to communicate. The implications of these actions are different from culture to culture.
The fourth element is that the context of the communication event is influenced by culture.
There are mainly four differences causing the conflict of cross-cultural communication in the foreign-funded enterprises:
1. Different value between different cultures.
2. Different modes of thinking between different cultures.
3. Different rules and regulations between different cultures.
4. Different behavior ways between different cultures.
How to deal with above four problems will be the critical factors for foreign-funded enterprises which want to succeed in China.
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