摘要：随着时代的发展，科技的进步，社会已经步入互联网时代。伴随着互联网的发展，电子商务也在迅速的发展，并且改变了人们的生活方式。不论是衣食住行，还是休闲娱乐，电子商务都在极大的影响人们的生活，同时也改变了人们的消费习惯和支付习惯。人们从最初的实体店消费，逐渐的习惯在网上购物，并且由于生活节奏的加快，人们开始越来越青睐便捷的网络购物，既节省时间价格又比较实惠。通过网银或者支付宝这样的付款方式，让人们随时随地的实现金额的支付和转账。自从2000年以来，中国一直在建设社会主义新农村，推进城镇化进程，因此农村电子商务也逐渐兴起。由于农村经济的不断发展，农民也有了一定的消费能力和消费欲望，很多的农民都学会了网购，这意着农村电子商务将会有很大的发展空间，但由于每个地区的实际情况不同，会出现很多的问题。因此对于农村电子商务来说，每个地区要因地制宜，采取合适的发展模式，推动我国农村电子商务更好更快地发展，加快社会主义新农村的建设。29669
毕业论文关键词：农村电子商务  发展策略  农产品  销售模式
 Rural Development Strategy of E-commerce
Abstract: With the development, scientific and technological progress, society has entered the Internet age. With the development of the Internet, e-commerce is also developing rapidly, and changed the way people live. Whether basic necessities, or entertainment, e-commerce in a great impact on people's lives, but also changed people's consumption habits and payment habits. People from the original store consumption, gradually accustomed to online shopping, and the accelerated pace of life, people started getting popular and convenient online shopping, saving time and relatively affordable price. Through online banking or PayPal this payment, so that people realize the amount of payments and transfers anytime, anywhere. Since 2000, China has been building a new socialist countryside, the urbanization process, and therefore also by the rise of e-commerce in rural areas. Due to the continuous development of the rural economy, farmers have some spending power and desire for consumption, farmers have learned a lot of online shopping, so rural e-commerce should get more attention, but in rural areas in the development process of e-commerce presence there a lot of problems, so the process of development of rural e-commerce, you should choose the right path, choosing the right e-commerce platform to promote our country better and faster development of rural e-commerce, accelerate the construction of new socialist countryside.
Key Words：rural e-commerce,  Development Strategy,  agricultural products, sales model
目 录
一、引言    2
（一）研究背景    2
（二）研究意义    3
（三）研究目的    5
二、中国电子商务发展现状    5
（一）中国电子商务现状概述    5
（二）城市电子商务发展概况    8
（三）农村电子商务发展概况    8
三、农村电子商务发展存在的问题    10
（一）农村基础设施建设先天不足    10
（二）农民对电子商务缺乏认识    11
（三）农产品的销售不适用于电子商务    11
（四）农产品的物流系统发展滞后    11
（五）电子商务的金融支付手段在农村不够普及    12
（优尔）农村缺少电子商务人才    12
四、农村电子商务发展对策    13
（一）政府推动    13
（二）选择合适的销售模式    13 农村电子商务发展策略分析+文献综述:http://www.youerw.com/jingji/lunwen_25004.html